Who, What, Where, When, & Why? (06/24/19)
June 24, 2019 - The federal government sector is competitive and challenging but most of the answers are right in front of you. This includes answers to how big is the market for your solution; who buys your solution; how much; where, when and how (contract vehicle) does the purchase take place? Anyone with a computer can easily conduct federal market research
to get these basic answers - and more. This intelligence will help fuel a proactive strategy. On the other side of the equation, the government is focused on more efficient procurement through category management. Understanding your customers goals and acquisition policies is paramount to beating the competition.