How Well DO YOU KNOW Your Customer? (06/11/2018)
June 11, 2018 - Selling to the Federal Government is a big undertaking, but luckily public data is available. This data can help create or refine your strategy, indicate where & when to ramp up on resources and who to target for sub-contracting and partnering. Do you know.....
1 - WHO exactly buys your products/services;
2 - WHERE the procurement occurs;
3 - WHEN the procurement occurs;
4 - HOW MUCH $ is procured annually;
5 - HOW the procurements are awarded (competitive bid, sole source, GSA Schedule, set-aside, simplified acquisition, etc);
6 - WHO the winning contractors are (competitors &/or partners);
7 - Upcoming FORECAST for your product/service.
Not knowing - or not having this information puts you at a disadvantage. It makes you reactive to opportunities, rather than creating & shaping the RFP. Leveraging public procurement data to make strategic decisions keeps you ahead of the competition. Don't have time or know how?