Gov Con Sales & BD (8/26/19)
August 26, 2019 - With about 2 million federal employees on LinkedIn, reaching potential customers, influencers, end-users and decision makers by phone, email and in-person has become more feasible. The real key is not how or where to find these "feds" - but in positioning your company and its value proposition in your approach.Capture and sales efforts should start with market research and may include a warm "cold call". Maintaining a unique (yet clear)delivery, in concert with strategic business development efforts will
make your firm efficient and more effective in winning federal government contracts.