February 25, 2019 - February 25, 2019 - You and your government contracts team work hard. You spend countless hours perfecting your product or improving your service. Of course, you should tell customers, prospects, partners and your employees about what you’ve accomplished. Yet oddly, too many federal contractors keep it to themselves. They don’t employ a content marketing strategy. Your marketing department can find new prospects, nurture leads and, and in tandem with the sales department and generate revenue. It is non-existent in many businesses which equates to missed relationships and opportunities. Content can very simply include white papers, blogs, newsletters, webcast and the increasingly popular video marketing which has the best benefits. Tell your story and celebrate your successes. Share the good news!
Contributor: Steven Vito – 2019